The short version.
I'm a creative and strategic content professional with a background in marketing, copywriting, and content management. I build brand messaging, lead content strategies, and optimize multi-channel campaigns that drive engagement and conversions.
My work balances storytelling with data-driven insight — the kind that resonates with real audiences and delivers measurable results. I've managed teams, refined brand voice, and leveraged SEO to make content do more than take up space in a feed.
Before all of that, I was a teacher. I still am, in a way. Twenty-plus years in education taught me how to make complex ideas land — how to meet people where they are, and walk with them to where they need to be. That discipline shows up in every brief, draft, and headline I write.
What I believe about good work.
- Start with the adults. Sustainable change — in a school or a brand — begins with the people doing the work, not the deliverables.
- Clarity beats cleverness. A line the reader actually understands will out-perform a line that only sounds good.
- Every piece costs something. Time, focus, trust. So publish with intention, or don't publish.
- Storytelling is responsibility. Especially in B2B and mission-driven work. People act on what we write.