Jenny Vanderberg Shannon
NYC Metro Area · Est. Storyteller
Selected Work

Words that do work.

A curated view of campaigns, long-form articles, landing pages, and thought leadership — organized by discipline so you can skim by what matters to you.

Featured Case Study

Reducing office referrals from 1,575 → 222

A narrative-led campaign that reframed partner success stories around adult-first leadership. Integrated blog, email nurture, partner spotlights, and sales enablement — and reversed a client's severe teacher turnover from 20 losses to 3.

Editorial Campaign Enablement
86%
Reduction in referrals
85%
Teacher retention gain
5x
Partner spotlight reach
Conscious Discipline Blog

Teachers STAY: Four Solutions for Teacher Retention in 2025

Data-grounded analysis of retention drivers, written for district leaders navigating staffing challenges.

Editorial Read →
LinkedIn Thought Piece

When Adults Change First, Students Thrive

Reframed behavior management as adult-first leadership — sparked dozens of inbound partnership inquiries.

Thought Leadership Read →
SEO Roundup Web

Head Start Leaders: Five Essential Conferences for 2025

Top-of-funnel anchor that supported email, social, and paid distribution across Q1.

Web & SEO Read →
Campaign Multi-channel

Partner Spotlight: Santa Fe Trail Elementary

Profile of Missouri's 2025 Distinguished Principal — deployed across LinkedIn, email, and sales collateral.

Campaign Read →
Field Report Long-form

Stories From The Field: Dr. Valerie J. Parker at the ICUE

Conference recap that doubled as brand proof — threaded keynote insights with partnership outcomes.

Editorial Read →
LinkedIn Essay Personal

Leaving the Classroom Isn't Leaving Teaching

A personal essay for career-pivoting educators — the highest-engagement post of the quarter.

Thought Leadership Read →
Landing Page Conversion

Get A Head Start with a Brain Smart Start

Converting landing page for Head Start administrators — pairs narrative with a single, clear CTA path.

Web & SEO Read →
Event Campaign NAEYC

We're at NAEYC: Orlando Conference Series

Pre-event narrative package driving booth traffic and session registration for the annual NAEYC conference.

Campaign Read →
Muck Rack Freelance

Selected Freelance Articles

Published bylines across education, culture, and community. Full archive on Muck Rack.

Editorial Archive →
26%
Avg. email CTR lift
3x
Inbound partner inquiries
700+
LinkedIn community
68
Endorsed skills

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