Jenny Vanderberg Shannon
NYC Metro Area · Est. Storyteller
Services & Engagements

Strategy, story, and substance.

I partner with mission-driven brands, B2B teams, and founders who know content is a lever — not busywork — and want to pull it with intention.

01

Content Strategy

A multi-channel roadmap that aligns audience, brand voice, business goals, and search intent — so every asset has a reason to exist.

Ideal for teams publishing without a system, or scaling a brand that's outgrown ad-hoc content decisions.

Typical Deliverables
  • • Audience & voice audit
  • • Editorial calendar (quarterly)
  • • Content pillar map
  • • Measurement framework
  • • SEO + GEO roadmap
02

Brand Storytelling

Narrative frameworks, founder/partner spotlights, and thought leadership that connect mission to message — and message to market.

Built for organizations where what you do and why you do it need to land at the same time.

Typical Deliverables
  • • Narrative architecture
  • • Partner case studies
  • • LinkedIn thought series
  • • Keynote + speaker kits
  • • Founder ghostwriting
03

Copywriting & SEO

Landing pages, blog systems, email nurture sequences, and social copy engineered to rank, resonate, and drive qualified conversions.

Traditional SEO plus Generative Engine Optimization (GEO) — because the search box is now a chat window.

Typical Deliverables
  • • High-intent landing pages
  • • Long-form SEO articles
  • • Email nurture flows
  • • GEO citation strategy
  • • Conversion copy audits
04

Product & GTM Content

Positioning, launch narratives, and adoption content built in partnership with Product, Sales, Marketing, and Customer Service.

For teams who need cross-functional alignment to survive a launch — not just pretty release notes.

Typical Deliverables
  • • Positioning + messaging doc
  • • Launch narrative playbook
  • • Sales enablement kit
  • • Customer onboarding copy
  • • Feature launch microsites
05

Fractional Editorial Leadership

Embedded, part-time leadership for content teams in transition — hiring, coaching, and shipping while you search for a full-time lead.

Drawn from 20+ years of leading and mentoring — plus a healthy allergy to content-for-content's-sake.

Typical Deliverables
  • • Team coaching
  • • Editorial standards
  • • Workflow + review systems
  • • Quality & brand guardrails
  • • Hiring & interview support
The Engagement

How we'll work together.

Step 01

Discovery

A focused call to understand audience, goals, current assets, and what success looks like 90 days in.

Step 02

Scoped Proposal

A clear SOW with deliverables, timelines, and a measurement plan. No surprises, no bloated retainers.

Step 03

Build & Ship

Weekly syncs, transparent drafts, and iterative releases. We ship what's right, not what fills the calendar.

Step 04

Measure & Iterate

Post-launch review: what moved, what didn't, and what to do next. Strategy that earns its place.

Engagement Formats

Pick the shape that fits.

Project

Sprint

A focused 2–6 week engagement for a clearly scoped deliverable — a launch, a campaign, a narrative reset.

  • ✓ Fixed scope + fixed fee
  • ✓ Weekly check-ins
  • ✓ Final handoff doc
Most Common

Retainer

Ongoing monthly partnership. Content strategy + production + editorial oversight, tuned to your calendar.

  • ✓ 3-month minimum
  • ✓ Quarterly strategy reviews
  • ✓ Flex hours for the unexpected
Strategic

Advisory

Two calls a month plus async support, for founders and in-house leads who want a thinking partner, not a producer.

  • ✓ 2 strategy calls / month
  • ✓ Async slack / email
  • ✓ Document reviews
Good Questions

Frequently asked.

Do you work with startups or only established brands? +

Both. What matters more than company stage is whether the team knows what success looks like and is willing to collaborate honestly on getting there.

Do you use AI in your work? +

Selectively, and never as a substitute for judgment. Strategy, voice, narrative decisions, and final editorial pass are always human. AI has a seat at the research and drafting table, not the wheel.

How do you measure success? +

We agree on it up front. Depending on the work: inbound inquiries, organic traffic, email engagement, sales-qualified leads, retention, or narrative consistency across channels. Impressions alone are not a metric.

What sectors do you work in most often? +

Education, EdTech, mission-driven B2B, and professional services. I'm selective about fit — I take on work where my experience genuinely shortens your path.

What does a typical engagement cost? +

Sprints start in the low four figures. Retainers are scoped to your content volume and editorial oversight needs. I'll share a clear, itemized SOW after a discovery call — no opaque pricing.

Ready to publish with intention?

Send me a note about what you're working on, and we can talk about your goals and how I can help.

Contact Me